TAKING ADVANTAGE OF NEW INTERNET OPPORTUNITIES NetMarks is in the business of helping companies seize the initiative of new Internet business opportunities. Our mission is to help develop, implement and optimize strategies aimed at harnessing the potential of the Internet for electronic commerce. You can re-focus your staff's energies on producing or selling your products and services rather than on unnecessarily re-keying data or querying invoices. You can target your clients with greater precision and identify their individual needs, thus directing your business efforts more efficiently. You can extend your business reach by launching a site on the World Wide Web or improve business productivity and lower costs by developing a corporate Intranet Web site. NetMarks will work with you to design the kind of strategic solutions that will meet your specific needs. There are several basic elements that, taken together, comprise the core objectives of successful strategies for Internet communication and electronic commerce. These are to: create useful, compelling content that advances your business goals ensure convenient, easy-to-use, interactive communication establish real-time control over information resources develop enhanced market intelligence unify alignments between staff, customers, and suppliers provide reliable transaction and security capabilities promote competency, knowledge and continuous shared vision Our approach involves partnering with you in integrating these elements into strategic Internet solutions tailored to your needs. Our goal is to empower your enterprise in its deployment of new Internet business tools. NETMARKS APPROACH One of the central components to developing effective Internet business strategies is the creation of informative Web sites. But Web sites do not exist on their own. They need support. They need to be wholly integrated with the dynamic, real-time processes that make up the reality of your business environment. Establishing the most appropriate context is where we begin. This is Phase One: strategic planning and concept development. Phase Two involves project implementation. In Phase Three, the project is launched and support maintenance systems are instituted. Phase 1: Strategic Planning We invest considerable time and creative energy in this all-critical first phase. Part of the purpose of this phase is education; about the Internet and related technologies, your firm, its goals and objectives. Clarifying and aligning your business goals gives purpose, definition and character to your Web site. They inform the design process, they give context to content. Designing a visually arresting Web site involves as much art as technique. It demands creativity and considerable effort. It is, after all, your electronic face to the world. But it is the content that counts. We help you identify what goes into your site, what technical and interactive elements are required, what functions will be served. Drawing upon NetMarks' extensive design, editorial, and technical teams, we develop a preliminary plan; one that meets your objectives and fulfills your vision. This plan includes a complete production schedule, detailing your site's graphical layout, navigational pathways and key functional elements and user applications. Once this preliminary design plan is reviewed, modified, and meets with your complete approval, NetMarks will set to work to build your corporate Web site. Phase 2: Project Implementation Implementation involves the development of all technical and graphic design parameters and their integration with system functionality. In a word, to make sure your Web site works as it is supposed to. Depending upon the business objectives of your site blueprint, we develop the required graphic design and software elements that will link the pages of your site into a fully-functional communications system. We work with you to identify the most reliable and cost-effective methods of meeting your server platform needs and the strategic alternatives for selecting primary search engines, indexes and resource directories, ensuring that your Web site retains maximum visibility. NetMarks' project implementation team reviews all elements of the project plans with you, demonstrates site functionality, recommends site promotional strategies, and makes modifications to these plans in light of your review comments. At this point, your Web site is ready for initial launch. Phase 3: Project Launch The key to a successful Web site launch is the presentation of dynamic, informative, eye-catching, action-inducing content. Sites that seldom change or present only static information rarely generate a following, much less return visits that might otherwise justify initial site launch. Conversely, sites that engage the visitor, that seek to provide new, timely, useful and valuable information - about your company, your industry - in an entertaining, engaging manner, with visual flair and down-to-earth common sense, these are the Web sites that attract and retain numerous repeat visitors. NetMarks ensures that your Web site is not only registered to maximize its external visibility, but we also promote your "domain" site name in all of your print and electronic communications. We devise promotional opportunities that engage visitors to your site, promote interaction, and stimulate and encourage their repeat visits. Moreover, whether or not your server operations are managed internally or are outsourced, NetMarks will ensure that the launch of your Web site is integrated effectively with your company's on-going external communication efforts - with advertising, marketing, sales, public relations and MIS - so that your site content is continually, easily, and seamlessly updated. Long after your Web site is launched, NetMarks will work with you to provide the kind of on-going, long-term business support and technical expertise to help you maintain your leadership position at the forefront of electronic commerce.